Florence Yeaton's Parlor Millinery
702 9th Avenue, Greeley
Florence Yeaton and her love of millinery. Left, Florence wearing a black bonnet adorned with plumage. Middle, Florence and her sister, Ivy Yeaton, wearing straw summer hats. Right, Florence wearing a top hat.
Florence Yeaton was born in 1878 in the small farming town of Bancroft, Nebraska to Zelotus and Emily Yeaton. After graduating high school in 1897 she began working in a millinery parlor in Omaha, Nebraska.1The Logan Valley. 1897-06-09.2Lyons Mirror, 1898-02-03. Enjoying the hat trade, she began an apprenticeship at a wholesale millinery house in St. Joseph, Missouri the following year.31944-02-17 – The Lyons Mirror
Florence Yeaton (Dauth), middle row 3rd from right, in what is believed to be a millinery class photo. Post high school Florence apprenticed and studied millinery in Omaha, Nebraska and St Louis, Missouri, before working professionally in Denver, Colorado.
During her studies in St. Joseph she was offered a position to work as a “first class trimmer” at a millinery in Denver, Colorado.41949-03-24 – The Lyons Mirror She took the opportunity and moved there in 1899.51899-03-22 – The Lyons Weekly For the next four years she would be in Denver practicing her trade.
In 1903 Florence married George Dauth and together they decided to move Greeley where Florence had plans to open a Millinery Parlor.6“Yeaton-Dauth.” The Greeley Tribune [Greeley, CO], 10 Sep. 1903 On September 10th 1903 Florence announced the opening of the “Fine Millinery” parlor at 702 Ninth Avenue.
Mrs. F. M. Dauth (Miss Yeaton) takes pleasure in announcing Her Fall Opening of Fine Millinery, Wednesday and Thursday, September 16 and 17, to which she cordially invites you. 702 Ninth avenue, opposite Odd Fellows’ hall.
The Greeley Tribune – September 10, 1903
Within a month advertisements began calling her business the “The Parlor Millinery”
Advertisement for Florence Dauth’s millinery parlor, “The Parlor Millinery” on October 10th, 1903.
Florence specialized in the latest fashions of dress, street, and tailor-made hats. She was always looking out for new ideas and spent several weeks exploring Indian Territory, today known as Oklahoma, gathering unique millinery supplies for her shop.71904-03-10 – The Greeley Tribune
Florence Dauth goes to Indian Territory, where here parents reside, to purchase millinery goods.81904-03-10 – The Greeley Tribune
The Greeley Tribune – March 10, 1904
The spring opening of the Parlor Millinery bazaar takes place this morning and will continue tomorrow and Saturday. The newest ideas and latest fashions in dress, street and tailor-made hats at the right prices. Be sure and attend the opening. Mrs. F. M. Dauth, 702 Ninth avenue.91904-03-17 – The Greeley Tribune
The Greeley Tribune – March 17, 1904